When Knox launched its web site and admissions publications in 2002, positive feedback indicated that interest in Knox was increasing. Since then, freshmen enrollment numbers have increased from 326 in 2002 to 400 in 2008, nearly overflowing Knox’s capacity. This fall, new admissions publications and a revamped web site were created to attract to a new batch of students.
“They did a really good job. They really appeal to this generation of students,” said Director of Public Relations Karrie Heartlein.
When the publications were first revised in 2002, they came in conjunction with a revised academic curriculum. The publications focused heavily on the personal attention Knox students received as well as the challenging academic schedule. That was also when the publications started displaying variations of the phrase “We Are Knox.”
“We’ve only had three years of students graduate under the revised curriculum,” said Heartlein. “It still is a work in progress.”
Within the publications, statistics are gathered each year after the first few weeks in September and used as the numbers for enrollment, major fields of study and student/professor ratio for the entire next year. They are updated each fall.
The publications this year show a lot of different pictures and types of information on each page in order to accommodate a generation that has always been familiar with gathering information from the Internet.
“This generation multitasks so much better than previous generations,” said Heartlein. “The growth of student clubs and organizations really reflects that ability to multitask.”
The brochures talk about how students can create their own clubs as well as become a part of many different organizations. Other big focuses of the new literature are sustainability and the relationship between Knox College and the Galesburg com.
“All generations of Knox students have tried to make a difference in their community,” said Heartlein. “I think that attracts students.”
Examples of work in the community include the Big Brothers and Big Sisters programs, community garden, Habitat for Humanity and the Best Buddies reading programs as well as other opportunities through Knox’s volunteer center. The brochures try to show how many students at Knox are working towards increasing sustainability and advocating for change at Knox and in Galesburg.
“We’re becoming more and more a global community,” said Heartlein.
Additionally, Heartlein thinks that the overall academic challenges attract prospective students from all around the world. The fact that many Knox students are given the opportunity to study abroad, research independent projects and sometimes receive Fulbright scholarships is an important aspect of life on campus.
“I hope that the publications reflect the level of academic challenge that students at Knox will face. I think it does,” said Heartlein.