Sports / October 28, 2010

Prairie Fire using social media

Knox’s Athletic Department has been extremely busy of late. In the midst of the fall athletic season, the department made a series of important announcements last week.

On Oct. 22, the department announced the opening of an online store for Knox athletics. The store, created through a partnership with company TeamFanShop, currently features 236 items, ranging from t-shirts to sweatshirts to purple hair gel. There is a flat-rate shipping cost of $4.99, and the store can be reached at

One day later, the department announced the creation of a Twitter account for the Prairie Fire, accessible at The move continues the department’s utilization of social media this fall. Each week, the department’s website has posted interviews on YouTube with Knox College Athletic Director and Head Football Coach Chad Eisele. Eisele typically reviews the action in the previous game and previews the upcoming weekend’s action. Also, before the season, each coach has recorded interviews, later posted on YouTube.

Finally, the athletic department also announced the formation of an athletic booster club – the K Club. In recent years, the athletic department has made significant progress in renovation projects, with the new turf at the Knosher Bowl, the newly installed Tim Heimann Court in Memorial Gym and the E & L Andrew Fitness Center. But now, the department hopes the K Club can help promote Prairie Fire athletics beyond the construction of new facilities. The club’s mission statement, as posted on the athletic department’s website reads, “The K Club supports Knox College athletic programs by encouraging school spirit, promoting community involvement, soliciting donations and raising funds, while recognizing each program’s unique needs. The K Club will foster an environment of academic achievement in a fair, professional, ethical and lawful manner.”

Knox alumni and fans can join the K Club at

Kevin Morris

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