February 29, 2012

Signage may go digital

A Student Senate proposal to implement a system of digital signage around campus is in the works. The idea is that media displayed in this manner will eventually replace much of the campus event info that is sent to student email addresses.

It is still being debated to what degree the plan will be implemented as far as what information will be displayed and how much email content will be eliminated. This all depends on the cost and effectiveness of the technology, which is still being researched.

The senate resolution states that: “Digital signs allow students, faculty and staff to communicate information in a modern, attention-grabbing way that reaches its audience immediately … and the use of digital signage can help reserve campus-wide emails to only important messages.”

The resolution goes on to explain that digital signage could expand the type of information media available to students because digital screens make it easier to show “forms of media that cannot be well displayed on paper, such as animated shorts.”

“We’re getting some quotes on digital signage and looking for particular players who would like to invest in it, including ITS (Information Technology Services) and Senate, as well as PR and any other faculty departments that may be interested in putting some weight behind the signs,” Student Senate Vice President and Technology Committee Chair JC Weinberg said at the Thursday, Feb. 23 Senate meeting. Weinberg initially presented the resolution on digital signage but declined to comment for The Knox Student.

The majority of Senate is in favor of such an idea, but some Knox students are unsure, such as freshman Anna Karwowska, who said, “I feel like that [digital signage] wouldn’t be very effective. If they completely quit cold turkey on the informative emails, that would not help students.”

This idea is still in the preliminary stages of being proposed, and a more concrete resolution regarding digital signage is expected to be reached sometime in the coming term.

Camille Brown
Camille Brown is a junior majoring in English literature and double minoring in educational policy and journalism. Previously, she served as editor-in-chief of her high school paper and a reporter for TKS. She spent the summer of 2012 freelancing for The Peninsula Gateway and is currently pursuing an independent study concerning the media’s influence on education.

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